18 February, 2014
Though it may sound arbitrary, unless you operate an art studio or a printing shop, you might find it difficult to choose colors for your corporate apparel. If you have an established logo, you need to think about what garment color will make your logo pop. If you don't have an established logo, you need to think about not only which colors to use in your logo, but also what color garment will work well with the logo design of your choice. Those of us at EZ Corporate Clothing deal with these considerations every day, and we've compiled some things you'll want to think about before ordering your next set of business apparel.
First, you'll need to think about what your employees do. If you mainly work outside, you'll probably want to stay away from black, navy, or other dark colors. You'll also want to avoid white if your workers are out in the hot sun all day since those white shirts won't remain pristine for long. An off white color might work well instead. If you work with food, paint, or other messy materials, you might want to avoid white, and go with something that will hide stains more easily.
Once you've limited your color options based on your company type, you'll want to think about what will look best with the colors of your logo. If your logo is simple with just one or two colors, you want to pick a contrasting color for the garment. For example, if your logo is yellow and white, a blue garment could make your logo stand out. Conversely, if your logo is very detailed with lots of colors, it might be best to stick with neutrals for your garment.
What are the emotions that you hope your clients will feel when they encounter your employees? This might not matter in some professions, but if you're looking for hospital uniforms, for example, you'll want to stay with cheery colors and avoid black. Likewise, if you own a spa, you might choose a relaxing blue rather than a bright, jarring orange. By contrast, if you're workers are outside in the dark, you'll want to choose a bright colored garment to ensure that they can be seen.
Lastly, you might want to think about associations people might have with certain colors. If you're logo is red and white and you choose a navy garment, your employees might feel out of place after the Fourth of July. You might also want to think about avoiding sports team colors. For example, as a company based on Long Island, New York, you won't see us walking around in purple and gold during basketball season.
We know ordering custom business uniforms are an investment which is why we encourage you to contact us with questions about what colors might look good with your logo. We're available via phone at 1-877-304-1899 or by email at firstname.lastname@example.org.