4 Tips for Choosing the Right Shirt for Your Logo

26 August, 2013

Custom Company Clothing

When considering the purchase of work shirts for an organization, think about who will be wearing the shirt, what environment it will be worn in, and the brand-identity you’re trying to establish.
1. Fabric Type
While the first shirts made were generally crafted out of cotton, today's variety offers more fabric options. These include cotton and polyester blends, as well as those made of 100 percent polyester. Cotton is a breathable, soft, quality fabric; whereas the blends are known for their wrinkle-free features. Blends are also less likely to shrink, whereas cotton can often shrink easily and may not be as durable as other fabrics. Polyester versions are celebrated for their moisture-wicking ability and durability, especially after being washed over and over again.
2. Color & Brand
When deciding on your company shirt(s), think about how the logo will appear on a solid shirt versus one with two or more colors. Solid colors may help the logo stand out better, because the logo will take precedence on the shirt, rather than having it take a back seat if the shirt is multi-colored.
Brand guidelines define specific colors of logos in terms of Pantones. When considering embroidery and thread color, try to match the colors in the design of your logo to those in a Pantone guide when working with your decorator. A slight difference might only be noticed if you put a Pantone book up against the sewn logo. Also remember that the logo colors may look different depending on the lighting in the environment. Just be sure to consult with your decorator regarding what thread colors to use.
3. Performance Features
Before outfitting your company, think about the kind environment your shirts will be in and the desired performance your employees might expect. Do your employees work outdoors? If so they might need a performance-style garment that leaves them cool and dry depending on outdoor conditions. Features like moisture-wicking properties and anti-odor/anti-microbial technology can help your shirts stay dry and prevent the growth of odor-causing microbes.
4. Decoration
When it comes to decorating your company's shirts, it's important to consider what type of decoration options are best suited for your garment. Whether that's screen-printing or embroidery, you'll want to work with your decorator to choose the best options.
Think about what decorations the shirt will feature. Do you want to feature only the logo, or do you prefer a garment with additional designs? Traditional embroidered shirts typically feature the logo decoration in the left chest area, but there are plenty of other ways to decorate a shirt. Whether it’s the traditional classic embellishment or something more stylish, try to think outside of the “t-shirt box” and consider the many options available to you.
Would you like to see more custom company clothing options? Visit our website: EZ Corporate Clothing.
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